Auburn, Ala. (EETV) - The Drug Enforcement Administration will be holding its annual National Red Ribbon Rally virtually this year and will premiere on on October 5, 2021.

Red Ribbon Week symbolizes the pledge among the young population to live drug free by wearing red ribbons and participating in antidrug events. Red Ribbon Week is also a time to pay tribute to DEA Special Agent Enrique “Kiki” Camarena, whose tragic murder led to the creation of the Red Ribbon Campaign. He is the man and hero behind the Red Ribbon Campaign. Today, millions of Americans all over the United States continue to wear red ribbons to symbolize their support for a united, drug-free nation.

This year will feature speakers with diverse experiences and perspectives on drug prevention and Red Ribbon activism, including youth performances that celebrate living drug free. In addition, the elementary, middle, and high school winners of the DEA Red Ribbon Visual Arts Contest will be recognized, and the community groups selected to receive DEA’s 2021 Community Drug Prevention Award will be announced.

Tickets are not required and there is no need to RSVP. Everyone is invited and the invitation is shown above.

Contact with any questions regarding the virtual rally.

For more information on Red Ribbon Week, visit