AUBURN, Ala. (EETV)- Recently, at an event located in Auburn Research Park, local Black-owned business owners met to share their entrepreneurial experiences and highlight the importance of digital marketing.

We Parlay, a start-up native to Tuskegee and with ties to Auburn University hosted the New Venture Accelerator event to help drive the success of Black-owned businesses. The new company utilizes easy-to-use resources, digital tools, and services to generate further opportunities with customer outreach. 

During a sit-down interview with Eagle Eye TV, We Parlay co-founder, Malachi Ards stated that financial support is not the only step necessary for growth. “Small businesses need mentorship, not only funding.” We Parlay also assists in communication with partners and suppliers.

The event consisted of 11 black entrepreneurs as well as representatives from Auburn University’s Harbert College of Business, Auburn High School, and the City of Auburn. Approximately, 40 members of the local business community attended the event to observe the discussions. 

We Parlay believes the most important need of Black business owners is a close line of communication between other stakeholders involved in their organizations.

For more information on We Parlay’s services or to contact them, please visit their website or social media pages below:

Main Website: https://www.weparlay.us/

Instagram: https://www.instagram.com/we_parlay/

LinkedIn: https://www.linkedin.com/company/we-parlay/