AUBURN, Ala. (EETV) - On Tuesday, March 5th, the Auburn Mall held its third annual Color for a Cause.
Color for a Cause is an event that is used to raise funds and awareness for local organizations. The first Color for a Cause in Auburn had just five organizations participate, last year the total doubled, and this year sixteen organizations came together for their causes.
Each group was given a mural and colored pencils to create their masterpiece. From 5 to 7 P.M., participants colored their murals and mall shoppers donated funds to the organization of their choice in order for them to gain points.
Coles Doyle, the marketing director for the owners of the Auburn Mall explained that the points that shoppers earned by shopping and eating translated into monetary donations for the organization of their choice.
For Project Uplift, a popular organization on Auburn University’s campus, it was their first year participating in this fun event.
The main purpose for Project Uplift’s participation was to not only try to get more mentors on campus, but from the community, Dakota Colon, their support services manager, explained. At the end of the night, the Boys and Girls Club of Lee County was awarded with a two hundred fifty dollar shoppers’ choice check.