AUBURN, Ala. (EETV)- On Wednesday, Feb. 7, Snapchat’s parent company, Snap Inc., released a new update to the widely popular app.

Snap Inc. CEO, Evan Spiegel, released a statement beforehand to promote the update saying that the changes would provide a more personal experience. “Today, we are separating the social from the media,” said Spiegel in the video.

However, the new update has seemed to spark a lot of controversy with its users. “I hate how there is no snap story feed anymore,” said Melissa Wilson, avid snap chatter and Junior at Auburn University,  “It is really frustrating looking for specific stories I am interested in when the snap stories are conjoined with the snapchats I am specifically receiving.”

Wilson was so angry with the update, that she decided to send Snapchat support an email, with the support of many of her friends.

Some of the Auburn Family took to twitter to express their rage, including Auburn graduate, Zach Blomeley, saying, “yeah @snapchat I have a lot of questions about this new update but first and foremost who hurt u?”

According to Twitter, some people have even tried to remove the new update by deleting the app from their phone, turning off automatic app updates, re-downloading it and resetting their password.

New York Magazine stated in an article that Spiegel warned investors that people may not like the update at first. “We’re willing to take that risk for what we believe are substantial long-term benefits to our business,” said Spiegel.

Snapchat nor SnapchatSupport have tweeted anything since the update. Despite the backlash, it seems as though this new update may be here to stay. 



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